It is a well documented fact that it costs 6 to 8 times more to sell to new customers than it does to sell more to previous customers. Your efforts should be shifting away from the “Traditional Marketing” approach of lead generation as your main source of business... read more
Getting new customers is expensive – it takes a lot of time, effort and money – yet this is still where the majority of business owners and managers focus their efforts. Putting effort into ways to keep your customers for longer – turning them into... read more
When was the last time you ASKED a customer what you could do for them? When was the last time you actually found out what the WANTED, rather than guess, like so many other businesses do? You only have to look around you to see what I mean. Self-serving... read more
The way your customers see you will have a considerable effect on how well your business will do… … after all, customer perception is everything! You can significantly increase your chance of success, even in an uncertain economy, by positioning yourself as a partner... read more
If you want to build profitable customer relationships, there is a key thing you need to keep in mind: People buy from people. Regardless of how big your business is, people feel more comfortable knowing there is a real person behind the corporate facade. You need to... read more
What do YOU think “customer service” is? Ask 100 people this simple question, and you can expect to get 80 or 90 different answers – people will base their answer on their own expectations and experience. Personally, I think that any interaction with a customer... read more
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