Create Content
Creating content for your website, including your blog, is key to growing your business, regardless of what your business does.
But that in itself creates a number of challenges – what to create, in what format and how to do it?
“The only thing to do with good advice is to pass it on. It is never of any use to oneself.”
Building a base of content which adds genuine value, changes peoples lives or has significance to your community sets you apart from your competitors. Some of the benefits are:
- Allows you to build meaningful connections – strengthen your existing customer relationships and capture the interest of potential customers.
- Many options to choose from – from blog posts to articles and videos to audio, there are ‘comfortable’ options available to everyone.
- Helps with Search Engine Optimisation – regular, relevant content helps you rank higher in the search engines.
This section explores these core principles and some of the ways you can use them to your advantage…
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