Generate Leads
Even though developing long-term, mutually beneficial relationships with your customers should be your focus, we still need to generate leads.
One way to categorise “Leads” is the Hot/Warm/Cold method:
- Hot Leads – these are people who have done their research; are ready to buy; have an immediate need and have the money available to close the deal.
- Warm Lead – these are people who have expressed a need for the product or service you provide by actively looking around at different available solutions. They may have connected with you through Social Media (or other avenues) to request further information from you. They are not usually ready to buy.
- Cold Lead – these are people who are not yet looking for product or service you offer, have no prior knowledge of you, have not shown an interest or requested any information from you and have not asked you to contact them.
This section explores some ways to generate new leads to your business, and some key techniques you can use to overcome the hurdles and help move them through your Marketing Funnel…
Why You Must Differentiate Your Business To Attract More Clients…
A common question I get asked by coaches and consultants is "How do I attract more clients to my business?" The same question is asked by the majority of other business owners too! My answer is almost always the same... "You need to differentiate yourself. You need to...
5 Things To Keep Prospects Glued To Your Marketing Message
There seems to be a lot of concern about the perceived increase in competition for every marketplace… A recession (or rough economy) is actually a good foundation for growth… provided you are focusing your business in a structured and targeted way. But it does mean...
Using Giveaways – The Power of FREE
There is nothing new in giving information to your prospects, customers and clients for free - almost all of us do it without thinking about it. For example: Your blog posts… Articles you write… The videos you upload to YouTube… In the answer you give to a prospect...
Have You Found Your Acres Of Diamonds?
I was recently listening to a recording of Earl Nightingale – of Nightingale-Conant fame (who are the world’s largest producer of audio programs) – where he told a story which he called 'Acres of Diamonds.' Whilst listening to this recording it reminded me of the...
