“Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it’s a fatal mistake, which, at least, others can learn from.” Al Franken, 2002 It’s a natural part of business... read more
In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer... read more
One of the most important facts for any business owner is that your existing customers are VITAL to the success of your business. This is not exclusive to tough times, but applicable any time. Did you know that for an “average business,” two thirds of the... read more
A while ago I was talking to the business owner of a medium sized Florists – she has shops in three separate locations – and she was saying how disheartened she was by the results she was getting with her advertising… She also said how very... read more
Do you try and sell your product or service to ‘everybody’? If you do, then growing your business will be like pushing a boulder up a hill – with your left hand tied behind your back! Firstly, even if ‘everyone’ has the potential to use... read more
How would you like more clients or customers right now? Would you like another 10… another 100… another 1000? Now – how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing? … and... read more
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