Building Customer Loyalty

Building Customer Loyalty

In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer... read more
Customer Perception IS Reality

Customer Perception IS Reality

One of the most important facts for any business owner is that your existing customers are VITAL to the success of your business. This is not exclusive to tough times, but applicable any time. Did you know that for an “average business,” two thirds of the... read more