Spamming Is Not Limited To Spammers… A Simple Way To Avoid Sending Spam
The start of another year, and the spammers are out in force… Maybe it’s a ‘New Year’ thing – maybe it’s the current economic climate – maybe they just don’t have anything better to do – but I find it really annoying when I have to waste valuable... read more
Why Do People INSIST On Driving Their Customers Away?
We all know how hard it is to get customers, so it makes sense to do our damndest to hang on to them, right? Yet I come across more and more examples – almost daily – where a business seems to be doing their utmost to drive their customers straight into... read more
Why Outstanding Customer Service Is An Essential Part Of Your Marketing…
For most businesses, this is a pretty simple three step process… (Correctly) Targeted Marketing = Conversion of Leads to Warm/Hot Prospects Irresistible Offer = Conversion of Prospects to Buying Customers Outstanding Customer Service + Relevant Additional Offers =... read more
How To Market Your Business – Proactively
Let me start this post by asking you a question… How would you like to increase your turnover by between 20 and 100%, with very little effort? If you are anything like the majority of small businesses, you won’t have a Business Plan in place (if you don’t you... read more
