Do you know what your customers want? When was the last time you ASKED a customer what you could do for them? When was the last time you actually found out what the WANTED, rather than guess, like so many other businesses do? You only have to look around you to see...
The way your customers see you will have a considerable effect on how well your business will do… … after all, customer perception is everything! You can significantly increase your chance of success, even in an uncertain economy, by positioning yourself as a partner...
Nowadays, if you truly want to make a success of your business, you need to get your mindset in the right place. It is your mindset - the way you view what you want to accomplish and how you will do it - which can make the difference between you achieving, and not...
“Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it's a fatal mistake, which, at least, others can learn from.” It’s a natural part of business that, as far as the...
Putting out a successful marketing piece can be quite daunting for a business owner at the best of times, but it bothers me that many marketing and design agencies will talk in terms of brochure, or email, or Social Media, as if they are the solution to the business...
In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer...
One of the most important facts for any business owner is that your existing customers are VITAL to the success of your business. This is not exclusive to tough times, but applicable any time. Did you know that for an "average business," two thirds of the clients who...
Can you read this? fi yuo cna raed tihs, yuo hvae a sgtrane mnid too - not erevyoen can. When I first came across this a number of years ago, I was amazed that I could actually understand what I was reading. The phaonmneal pweor of the hmuan mnid, aoccdrnig to...
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