fi yuo cna raed tihs, yuo hvae a sgtrane mnid too – not erevyoen can.
When I first came across this a number of years ago, I was amazed that I could actually understand what I was reading.
The phaonmneal pweor of the hmuan mnid, aoccdrnig to [alleged] rscheearch at Cmabrigde Uinervtisy, is taht it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae, eseciyallp for lgoenr wdors.
The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Azanmig huh? Yaeh and ew awlyas tghuhot slpeling was ipmorantt!
But what’s my point?
Learning to communicate PROPERLY with your customers is VITAL to growing a better business relationship with them.
But sometimes we don’t communicate clearly.
We might think we do, but sometimes it comes across as gibberish – One of the big favourites is ‘Technical Speak’.
Just like the example gibberish text above, in some cases it can be understood by more than half of the population, but if you relate that into business terms, 45% of your customers WOULDN’T understand your message.
That’s a HUGE amount of lost – or at the very least delayed – business just because you weren’t clear enough in your message.
Sometimes it is all too easy to get carried away when explaining what we do, especially if we are passionate about our product or service, and don’t think things through fully from the CLIENTS perspective.
You might well know exactly what your product or service can do for them and the benefit they would get if buying from you, but unless you can articulate it clearly, in terms of benefit to the customer, then you might as well be talking gibberish for all the good it will do you.
So what’s the answer?
Just take the time to look at what you do in terms of benefit to your customer, and articulate it in language THEY will understand – in the majority of cases you are unlikely to offend anyone by being non-technical, and you are more likely to attract more people to you.
Work out what you want to say, and then say it.
If you would like to share any of your personal experiences, observations or the results you’ve achieved using these or similar tips, please leave your comments and/or thoughts below. I always love to hear from you.