Putting out a successful marketing piece can be quite daunting for a business owner at the best of times, but it bothers me that many marketing and design agencies will talk in terms of brochure, or email, or Social Media, as if they are the solution to the business... read more
The “Pareto Principle” (also known as the ’80/20 rule’ or the ‘law of the vital few’) states that, for many events, roughly 80% of the effects come from 20% of the causes. It was named after the Italian economist Vilfredo Pareto, who, in 1906, observed that 80% of the... read more
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