For most businesses, this is a pretty simple three step process… (Correctly) Targeted Marketing = Conversion of Leads to Warm/Hot Prospects Irresistible Offer = Conversion of Prospects to Buying Customers Outstanding Customer Service + Relevant Additional Offers =...
Let me start this post by asking you a question… How would you like to increase your turnover by between 20 and 100%, with very little effort? If you are anything like the majority of small businesses, you won’t have a Business Plan in place (if you don't you can...
A long time ago, when my Great, Great, Great, Great, Great, Great, Great Grandmother was still a twinkle in her daddy’s eye, (when men were men and animals were running scared), branding was used as a way to identify livestock which belonged to each farmer. A red-hot...
The typical approach when looking at generating more profit for most people, is to focus on lead generation and getting new customers. Yet it is a well-known and proven fact that it is cheaper and easier to get existing customers to buy more from you - between five...
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