You have probably heard the terms 'Copyright Infringement' and 'Plagiarism', but what do they actually mean, and how do they affect us? Let's start with some definitions, in this case, according to oxforddictionaries.com: Infringement (noun) The action of breaking the...
The one topic I've been asked the most questions about recently, is about how often you should contact your customers and clients. So how often do YOU contact YOUR clients? I'd be willing to bet that it's nowhere near enough! It's my experience that there is far too...
I was recently listening to a recording of Earl Nightingale – of Nightingale-Conant fame (who are the world’s largest producer of audio programs) – where he told a story which he called 'Acres of Diamonds.' Whilst listening to this recording it reminded me of the...
The “Pareto Principle” (also known as the ’80/20 rule’ or the ‘law of the vital few’) states that, for many events, roughly 80% of the effects come from 20% of the causes. It was named after the Italian economist Vilfredo Pareto, who, in 1906, observed that 80% of the...
Getting in front of a prospect is only a part of the selling process. This is closely followed by having to convince them that you are THE solution to their problem (assuming you have correctly identified their problem of course!) One of the strategies you should be...
The start of another year, and the spammers are out in force… Maybe it’s a ‘New Year’ thing - maybe it’s the current economic climate - maybe they just don’t have anything better to do - but I find it really annoying when I have to waste valuable time putting measures...
There are three main reasons for writing online articles: to raise your profile, or the profile of your business by demonstrating your expertise in some way; to create important backlinks from 'authority websites' - ones which Google ranks highly in relevancy and...
We all know how hard it is to get customers, so it makes sense to do our damndest to hang on to them, right? Yet I come across more and more examples - almost daily - where a business seems to be doing their utmost to drive their customers straight into the arms of...
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