A while ago I was talking to the business owner of a medium sized Florists - she has shops in three separate locations - and she was saying how disheartened she was by the results she was getting with her advertising... She also said how very disappointed she was with...
Do you try and sell your product or service to 'everybody'? If you do, then growing your business will be like pushing a boulder up a hill - with your left hand tied behind your back! Firstly, even if 'everyone' has the potential to use your product or service, not...
How would you like more clients or customers right now? Would you like another 10… another 100… another 1000? Now - how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing? ... and yes, it...
If you want to build profitable customer relationships, there is a key thing you need to keep in mind: People buy from people. Regardless of how big your business is, people feel more comfortable knowing there is a real person behind the corporate facade. You need to...
A common question I get asked by coaches and consultants is "How do I attract more clients to my business?" The same question is asked by the majority of other business owners too! My answer is almost always the same... "You need to differentiate yourself. You need to...
There seems to be a lot of concern about the perceived increase in competition for every marketplace… A recession (or rough economy) is actually a good foundation for growth… provided you are focusing your business in a structured and targeted way. But it does mean...
There is nothing new in giving information to your prospects, customers and clients for free - almost all of us do it without thinking about it. For example: Your blog posts… Articles you write… The videos you upload to YouTube… In the answer you give to a prospect...
What do YOU think “customer service” is? Ask 100 people this simple question, and you can expect to get 80 or 90 different answers - people will base their answer on their own expectations and experience. Personally, I think that any interaction with a customer is a...
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