It is a well documented fact that it costs 6 to 8 times more to sell to new customers than it does to sell more to previous customers. Your efforts should be shifting away from the “Traditional Marketing” approach of lead generation as your main source of business... read more
“Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it’s a fatal mistake, which, at least, others can learn from.” Al Franken, 2002 It’s a natural part of business... read more
What do YOU think “customer service” is? Ask 100 people this simple question, and you can expect to get 80 or 90 different answers – people will base their answer on their own expectations and experience. Personally, I think that any interaction with a customer... read more
The one topic I’ve been asked the most questions about recently, is about how often you should contact your customers and clients. So how often do YOU contact YOUR clients? I’d be willing to bet that it’s nowhere near enough! It’s my experience... read more
For most businesses, this is a pretty simple three step process… (Correctly) Targeted Marketing = Conversion of Leads to Warm/Hot Prospects Irresistible Offer = Conversion of Prospects to Buying Customers Outstanding Customer Service + Relevant Additional Offers =... read more
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