Grow Your Business
… and there is no ‘one-size-fits-all’ answer!
- Increase the number of clients – get more new prospects into paying customers.
- Increase the average transaction – get each client to buy more at each purchase.
- Increase the frequency that the average client buys from you – get each customer to buy from you more often.
This section explores these core principles and some of the ways you can use them to your advantage…
10 Tips To Turn A Customer Complaint Into A Win
“Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it's a fatal mistake, which, at least, others can learn from.” It’s a natural part of business that, as far as the...
Building Customer Loyalty
In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer...
Customer Perception IS Reality
One of the most important facts for any business owner is that your existing customers are VITAL to the success of your business. This is not exclusive to tough times, but applicable any time. Did you know that for an "average business," two thirds of the clients who...
Are You Creating Successful Marketing?
A while ago I was talking to the business owner of a medium sized Florists - she has shops in three separate locations - and she was saying how disheartened she was by the results she was getting with her advertising... She also said how very disappointed she was with...
Why Selling To Everybody Is Impossible
Do you try and sell your product or service to 'everybody'? If you do, then growing your business will be like pushing a boulder up a hill - with your left hand tied behind your back! Firstly, even if 'everyone' has the potential to use your product or service, not...
The Importance Of Customer Lifetime Value
How would you like more clients or customers right now? Would you like another 10… another 100… another 1000? Now - how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing? ... and yes, it...
The Power of Proof – 6 Ways To Get Testimonials
Getting in front of a prospect is only a part of the selling process. This is closely followed by having to convince them that you are THE solution to their problem (assuming you have correctly identified their problem of course!) One of the strategies you should be...
Spamming Is Not Limited To Spammers… A Simple Way To Avoid Sending Spam
The start of another year, and the spammers are out in force… Maybe it’s a ‘New Year’ thing - maybe it’s the current economic climate - maybe they just don’t have anything better to do - but I find it really annoying when I have to waste valuable time putting measures...
Why Do People INSIST On Driving Their Customers Away?
We all know how hard it is to get customers, so it makes sense to do our damndest to hang on to them, right? Yet I come across more and more examples - almost daily - where a business seems to be doing their utmost to drive their customers straight into the arms of...
Why Outstanding Customer Service Is An Essential Part Of Your Marketing…
For most businesses, this is a pretty simple three step process… (Correctly) Targeted Marketing = Conversion of Leads to Warm/Hot Prospects Irresistible Offer = Conversion of Prospects to Buying Customers Outstanding Customer Service + Relevant Additional Offers =...