Grow Your Business

“How do I grow my business?” is the most common question I get asked.

… and there is no ‘one-size-fits-all’ answer!

“Patience, persistence and perspiration make an unbeatable combination for success.”
Napoleon Hill, Author

Credited as being the founder of many of the core principles in modern business growth strategies, Jay Abraham boils it down into three core ways to grow a business…

  1. Increase the number of clients – get more new prospects into paying customers.
  2. Increase the average transaction – get each client to buy more at each purchase.
  3. Increase the frequency that the average client buys from you – get each customer to buy from you more often.

This section explores these core principles and some of the ways you can use them to your advantage…

Building Customer Loyalty

Building Customer Loyalty

In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer...

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Customer Perception IS Reality

Customer Perception IS Reality

One of the most important facts for any business owner is that your existing customers are VITAL to the success of your business. This is not exclusive to tough times, but applicable any time. Did you know that for an "average business," two thirds of the clients who...

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Are You Creating Successful Marketing?

Are You Creating Successful Marketing?

A while ago I was talking to the business owner of a medium sized Florists - she has shops in three separate locations - and she was saying how disheartened she was by the results she was getting with her advertising... She also said how very disappointed she was with...

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Why Selling To Everybody Is Impossible

Why Selling To Everybody Is Impossible

Do you try and sell your product or service to 'everybody'? If you do, then growing your business will be like pushing a boulder up a hill - with your left hand tied behind your back! Firstly, even if 'everyone' has the potential to use your product or service, not...

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The Importance Of Customer Lifetime Value

The Importance Of Customer Lifetime Value

How would you like more clients or customers right now? Would you like another 10… another 100… another 1000? Now - how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing? ... and yes, it...

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Don’t Wait Any Longer. Start Forging Your Own Path Today!

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