From dealing with many service businesses over the years, I truly believe that one of the biggest changes you can make to your business is to create ‘digital products’ from your knowledge as a coach, consultant or business owner.
I have yet to find a business where we haven’t been able to come up with a digital product which has genuine value, and it can have a profound difference on your business moving forwards.
Some of the benefits of creating digital products from your knowledge which relate to your core business:
- Residual income – you can make money, even while you sleep.
- Low overhead costs – digital products are relatively low cost to produce and once completed, there are next to no ongoing costs.
- Low barrier of entry – you can convert any knowledge into digital products, and sell your proficiency as an expert in your field BEFORE someone tries your one-on-one service.
- Viewed anywhere – your digital products can be bought and consumed from anywhere in the world… literally! Nobody has to travel anywhere and the products are available immediately after purchase.
This section explores these core principles and some of the ways you can use them to your advantage…
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