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The Importance Of Customer Lifetime Value

The Importance Of Customer Lifetime Value

How would you like more clients or customers right now? Would you like another 10… another 100… another 1000? Now - how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing? ... and yes, it...

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5 Things To Keep Prospects Glued To Your Marketing Message

5 Things To Keep Prospects Glued To Your Marketing Message

There seems to be a lot of concern about the perceived increase in competition for every marketplace… A recession (or rough economy) is actually a good foundation for growth… provided you are focusing your business in a structured and targeted way. But it does mean...

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Using Giveaways – The Power of FREE

Using Giveaways – The Power of FREE

There is nothing new in giving information to your prospects, customers and clients for free - almost all of us do it without thinking about it. For example: Your blog posts… Articles you write… The videos you upload to YouTube… In the answer you give to a prospect...

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Copyright Infringement vs Plagiarism

Copyright Infringement vs Plagiarism

You have probably heard the terms 'Copyright Infringement' and 'Plagiarism', but what do they actually mean, and how do they affect us? Let's start with some definitions, in this case, according to oxforddictionaries.com: Infringement (noun) The action of breaking the...

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Do You Contact Your Clients Enough?

Do You Contact Your Clients Enough?

The one topic I've been asked the most questions about recently, is about how often you should contact your customers and clients. So how often do YOU contact YOUR clients? I'd be willing to bet that it's nowhere near enough! It's my experience that there is far too...

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