Blog

Why Your Mindset Matters More Than You Think…

Why Your Mindset Matters More Than You Think…

Nowadays, if you truly want to make a success of your business, you need to get your mindset in the right place. It is your mindset - the way you view what you want to accomplish and how you will do it - which can make the difference between you achieving, and not...

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10 Tips To Turn A Customer Complaint Into A Win

10 Tips To Turn A Customer Complaint Into A Win

“Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it's a fatal mistake, which, at least, others can learn from.” It’s a natural part of business that, as far as the...

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Relevancy, Frequency and Recency

Relevancy, Frequency and Recency

Putting out a successful marketing piece can be quite daunting for a business owner at the best of times, but it bothers me that many marketing and design agencies will talk in terms of brochure, or email, or Social Media, as if they are the solution to the business...

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Building Customer Loyalty

Building Customer Loyalty

In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer...

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Customer Perception IS Reality

Customer Perception IS Reality

One of the most important facts for any business owner is that your existing customers are VITAL to the success of your business. This is not exclusive to tough times, but applicable any time. Did you know that for an "average business," two thirds of the clients who...

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How Do YOU Communicate With Your Customers?

How Do YOU Communicate With Your Customers?

Can you read this? fi yuo cna raed tihs, yuo hvae a sgtrane mnid too - not erevyoen can. When I first came across this a number of years ago, I was amazed that I could actually understand what I was reading. The phaonmneal pweor of the hmuan mnid, aoccdrnig to...

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Are You Creating Successful Marketing?

Are You Creating Successful Marketing?

A while ago I was talking to the business owner of a medium sized Florists - she has shops in three separate locations - and she was saying how disheartened she was by the results she was getting with her advertising... She also said how very disappointed she was with...

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Why Selling To Everybody Is Impossible

Why Selling To Everybody Is Impossible

Do you try and sell your product or service to 'everybody'? If you do, then growing your business will be like pushing a boulder up a hill - with your left hand tied behind your back! Firstly, even if 'everyone' has the potential to use your product or service, not...

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